Executive Summary
How to Write an Executive Summary of Your Business
Mission Statement: Begin with a clear and compelling mission statement that outlines your business’s purpose and what you aim to achieve.
Business Overview: Provide a concise overview of your business, including what you do, who you serve, and what makes your business unique. Highlight the essential products or services you offer and their value to your customers.
Market Opportunity: Describe the market you are targeting. Include details about the market size, growth potential, and relevant trends. Explain the problem your business solves and how your solution meets the needs of your target audience.
Unique Value Proposition: Articulate what sets your business apart from the competition. Highlight your unique selling points, competitive advantages, and why customers would choose your product or service over others.
Business Model: Outline your business model and how you plan to make money. Explain your revenue streams, pricing strategy, and any essential operational details that demonstrate how your business will be profitable.
Team: Introduce the critical members of your team and their qualifications. Emphasize their experience, skills, and what they bring to the business. Highlight any gaps you want to fill and how new team members will contribute to your growth.
Financial Projections: Provide a high-level overview of your financial projections. Include critical metrics such as projected revenue, expenses, and profitability. Explain your assumptions and how you plan to achieve these numbers.
Funding Requirements: State how much funding you are seeking and how you plan to use it. Be specific about the allocation of funds and the milestones you aim to reach with the investment.
Conclusion: Wrap up your executive summary with a strong conclusion that reiterates your business’s potential and why it is a compelling investment opportunity. Express your enthusiasm and readiness to discuss the matter further with potential investors.
ARN Management helps entrepreneurs prepare a clear, compelling, concise executive summary highlighting essential aspects of their business.
The Six Common Points to Include in an Executive Summary
Mission Statement
Briefly describe the mission of your company and what you aim to achieve. This sets the stage for your business vision and goals.
Business Overview
Provide a concise overview of your business, including what you do, who you serve, and what makes your business unique. Highlight key products or services.
Market Opportunity
Detail the market opportunity you are addressing. Explain the market size, growth potential, and any relevant trends. Describe the problem your business solves.
Unique Value Proposition
Articulate what sets your business apart from the competition. Highlight your unique selling points, competitive advantages, and why customers would choose your product or service over others.
Business Model and Financials
Outline your business model and how you plan to generate revenue. Provide a high-level overview of your financial projections, including critical metrics such as projected revenue, expenses, and profitability. Explain your assumptions and economic strategy.
Funding Requirements
Clearly state how much funding you are seeking and how you plan to use it. Be specific about the allocation of funds and the milestones you aim to reach with the investment.
Strategic & tactical planning
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Strategic plan development
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